Mailchimp is one of the most popular email marketing platforms, known for its user-friendly design and powerful features. However, it’s not the only option, and depending on your business needs, you might want to explore other alternatives. Whether you’re looking for a more affordable solution, advanced features, or better support, there are plenty of alternatives out there.
In this article, we’ll look at 15 of the best Mailchimp alternatives for 2025. Each offers unique benefits and can help you improve your email marketing efforts.
1. Sendinblue
Sendinblue is a great Mailchimp alternative for businesses of all sizes. It offers email marketing, SMS campaigns, live chat, and automation tools. It’s especially known for its competitive pricing, offering a free plan with up to 300 emails per day and affordable plans for larger needs. Plus, its automation features are easy to use, allowing you to set up workflows based on user behavior.
- Pros: Affordable, multi-channel marketing (email, SMS), powerful automation.
- Cons: Limited free plan.
- Best for: Small to medium businesses.
2. MailerLite
MailerLite is an intuitive and affordable email marketing tool that’s perfect for small businesses or startups. It offers email templates, automation features, and detailed reporting. The platform is simple to use, making it a great option for beginners.
- Pros: Easy to use, affordable pricing, excellent customer support.
- Cons: Limited advanced features.
- Best for: Small businesses and beginners.
3. Constant Contact
Constant Contact is a long-standing email marketing platform that focuses on ease of use and customer support. It’s great for small businesses that need simple email marketing solutions but also offers additional tools like event marketing and social media advertising.
- Pros: Great customer support, easy to use, additional marketing tools.
- Cons: Higher price compared to other alternatives.
- Best for: Small businesses needing additional marketing tools.
4. GetResponse
GetResponse offers a range of marketing tools, including email marketing, landing pages, webinars, and automation. It’s known for its all-in-one approach, making it ideal for businesses that want more than just email marketing. The platform also offers a powerful email creator and detailed analytics.
- Pros: Comprehensive marketing tools, easy-to-use interface, great automation.
- Cons: Limited customer support on lower plans.
- Best for: Medium to large businesses.
5. AWeber
AWeber is one of the oldest email marketing tools and has a reputation for being reliable and easy to use. It offers a drag-and-drop editor, email templates, and automation features. AWeber is great for small businesses and those who are new to email marketing.
- Pros: User-friendly, great customer support, simple automation.
- Cons: Limited advanced features.
- Best for: Small businesses and beginners.
6. ActiveCampaign
ActiveCampaign is known for its robust marketing automation features. It offers advanced email marketing, CRM, and automation tools, making it perfect for businesses that want to automate their customer journey. It also has detailed analytics and reporting tools.
- Pros: Powerful automation, CRM integration, excellent analytics.
- Cons: Can be complex for beginners.
- Best for: Medium to large businesses.
7. Moosend
Moosend is an affordable and easy-to-use email marketing platform. It offers a drag-and-drop editor, automation workflows, and detailed analytics. Moosend’s free plan is very generous, offering unlimited emails for up to 1,000 subscribers.
- Pros: Affordable, feature-rich, generous free plan.
- Cons: Limited integrations.
- Best for: Small to medium businesses.
8. ConvertKit
ConvertKit is designed specifically for creators, such as bloggers, YouTubers, and podcasters. It offers powerful automation tools and a simple interface, making it easy to build and nurture relationships with your audience.
- Pros: Great for creators, easy-to-use automation, good support.
- Cons: Limited templates and design options.
- Best for: Content creators and bloggers.
9. Benchmark Email
Benchmark Email offers a free plan with up to 3,500 emails per month and includes features like automation, templates, and A/B testing. It’s a great option for small businesses and startups looking for a budget-friendly alternative to Mailchimp.
- Pros: Free plan available, automation tools, responsive design.
- Cons: Limited integrations.
- Best for: Small businesses and startups.
10. Drip
Drip is an email marketing tool specifically designed for e-commerce businesses. It offers powerful automation tools, integration with major e-commerce platforms like Shopify and WooCommerce, and advanced analytics to track your marketing performance.
- Pros: Tailored for e-commerce, excellent automation, great integrations.
- Cons: Higher pricing.
- Best for: E-commerce businesses.
11. HubSpot
HubSpot is an all-in-one marketing platform that includes email marketing, CRM, and marketing automation. While it’s known for its powerful tools, HubSpot can be more expensive than other options, but it’s ideal for businesses that want to manage all of their marketing in one place.
- Pros: All-in-one marketing tools, CRM integration, great analytics.
- Cons: Expensive compared to other platforms.
- Best for: Large businesses or those needing comprehensive marketing tools.
12. Zoho Campaigns
Zoho Campaigns is part of the Zoho suite of products, offering email marketing, automation, and integration with Zoho CRM. It’s a great choice for businesses that already use Zoho products or want a more affordable CRM-integrated solution.
- Pros: Affordable, integrates with Zoho CRM, easy to use.
- Cons: Limited template options.
- Best for: Businesses using Zoho products.
13. Omnisend
Omnisend is another e-commerce-focused email marketing platform. It offers pre-built automation workflows, SMS marketing, and great integration with major e-commerce platforms. Omnisend’s free plan is also generous, making it a great option for small online stores.
- Pros: E-commerce focus, multi-channel marketing, free plan available.
- Cons: Limited features outside e-commerce.
- Best for: E-commerce businesses.
14. Mailjet
Mailjet is a simple and affordable email marketing tool that’s great for transactional emails and marketing campaigns. It offers a drag-and-drop editor, automation tools, and A/B testing. Mailjet’s pricing is competitive, and it’s a good option for businesses on a budget.
- Pros: Affordable, good for transactional emails, easy to use.
- Cons: Limited advanced features.
- Best for: Businesses needing simple email marketing tools.
15. CleverReach
CleverReach is a European-based email marketing platform with a focus on data privacy and GDPR compliance. It offers automation tools, responsive design, and detailed analytics, making it a great option for businesses that need to comply with strict data protection laws.
- Pros: GDPR compliance, automation, detailed analytics.
- Cons: Limited customer support.
- Best for: European businesses focused on data privacy.
Why should I consider switching from Mailchimp to an alternative?
You might want to switch if you’re looking for more affordable pricing, advanced features like better automation, or specific tools tailored to your business, such as e-commerce or CRM integration.
What are the best alternatives to Mailchimp for small businesses?
Some of the best alternatives for small businesses include MailerLite, Sendinblue, and AWeber. These platforms are affordable, easy to use, and offer essential email marketing features.
Which email marketing platforms are best for e-commerce businesses?
Drip and Omnisend are specifically designed for e-commerce businesses, offering powerful automation and integration with popular platforms like Shopify and WooCommerce.
Are there free alternatives to Mailchimp?
Yes, platforms like Benchmark Email, MailerLite, and Moosend offer free plans with generous features, making them suitable for startups or businesses with smaller email lists.
Which email marketing tools are best for creators or bloggers?
ConvertKit is an excellent choice for content creators, bloggers, and influencers. It focuses on helping creators grow their audience and offers user-friendly automation features.